Addictlab has hosted a two day brainstorm session for a pharmaceutical company in Switzerland. The Lab space was adapted

  1. restaurant (and catering supplied by restaurant Duchessa)
  2. coffee corner
  3. plenary meeting & projections
  4. break out rooms
  5. consumer interview corners
  6. ideation : maker space
  7. extra projection
  8. Virtual Reality corner for quick VR sketching and ideation
  9. badge machine (yep)
  10. Slate tablet for instant digitalisation of sketches

other tools made available :

  • Double robot for telepresence
  • Creative card kit for profiling & ice breaking
  • 3doodler for 3D sketching